Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Describe the marketing concepts

2. Conduct a marketing research

3. Describe the segmentation

4. Devise pricing strategies and techniques

5. Describe product planning and development

6. Design and distribution network

7. Apply promotion techniques

8. Describe service marketing

9. Explain and analyse ethics and social responsibility in the marketing context

10. Practice social marketing

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

Check the box right in front of the subject title to see application fees.

On completion of this module, the trainee will be able to:

1. Summarize the nature and purpose of accounting

2. Describe the most important types of public and private entities in Zambia

3. Explain what is meant by the ‘accounting equation’

4. Define the terms ‘debit’ and ‘credit’

5. Write up some simple ledger account

6. Extract a trial balance

7. Prepare a simple set of financial statements for a trading entity

8. Make adjustments in sets of financial statements for stock, depreciation, accruals and prepayments, and bad and doubtful debts

9. Explain why accounting profit is not the same as an increase in cash

10. Distinguish between private and public companies

11. Prepare a basic set of financial statements for a company

12. Describe the type of financial statements required by service sector entities

13. Compare and contrast financial statements in the profit-making sector with those in the not-for-profit sector

14. State why accounting procedures in the public sector may be different from those in the private sector.

15. Describe the nature and purpose of management accounting

16. Identify material, labour and other direct costs

17. Describe three important methods of charging direct material costs to production

18. Calculate prime costs

19. Describe the nature and purpose of budgeting and budgetary control

20. List the steps involved in operating a budgetary control system

21. Outline the nature of decision making

22. Incorporate cost and financial data into specific decision-making situations

23. Identify five capital investment appraisal techniques

24. List the main external sources of financing capital investment projects.

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Explain the sources of law in Zambia

2. Describe the various forms legal liability

3. Describe the legal systems

4. Apply the Law of tort and implications

5. Apply the contract of employment

6. Describe the law relating to agency

7. Apply the law relating Partnership

8. Apply the law relating Negotiable instruments

9. Apply the law relating to competition

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module, the trainee will be able to:

1. Identify basic advertising terminology.

2. Explain the application of advertising principles as they relate to the marketing of goods and services for profit and non-profit businesses.

3. Produce a comprehensive advertising campaign.

4. Assess the types of media, such as: print, broadcast, interactive and out-of-home media.

5. Prepare the copy and prepare the layout for a press advertisement

6. Prepare a storyboard for a television commercial with voice-overs and appropriate technicalities

7. Outline the creation of an advertisement and prepare the script for a radio commercial with voice-overs and appropriate technicalities

8. Describe different means of producing press advertisements and other printed promotional material.

9. Describe the tools available for evaluating, monitoring and testing before, during and after campaigns

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module, the trainee will be able to:

1. Apply public relations (PR) principles in relation to marketing

2. Assess and create a preliminary public relations plan with reference to contemporary PR theory and cases

3. Employ social media tools for PR objectives

4. Produce PR documents such as annual reports, media releases, and electronic newsletters

5. Assess how advertising is part of the PR mix

6. Apply PR and communication theory to organizational branding, repositioning, or event planning

7. Produce appropriately designed documents for print and electronic formats

8. Evaluate PR writing, design, and plans

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee should be able to:

1. State economical concepts

2. Derive demand and supply

3. Describe demand, supply and price

4. Analyse market structures

5. Describe income distribution

6. Determine national income

7. Describe money and banking concepts

8. Describe international trade

9. Explain economics of Zambia

10. Describe current economic trends

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module, the trainee will be able to:

1. Apply entrepreneurial concepts

2. Demonstrate entrepreneurial competencies and attitudes

3. Identify business opportunities

4. Interpret the entrepreneurial environment

5. Develop business plan and establish the business

6. Manage finances

7. Manage a business

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module, the trainee will:

1. Have acquired knowledge and understanding of the elements of good customer service

2. Have an understanding of personal behaviours and processes that enhance service delivery

3. Apply customer service behaviours and processes within the job role in realistic situations

4. Have an appreciation of systems and procedures that enhance delivery of reliable and effective service

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Establish habits for keeping up to date on emerging digital technologies. Develop creative ideas and convincing arguments about how those innovations will extend current marketing practices and enable entirely new ways of creating value.

2. Write actionable objectives for digital marketing initiatives.

3. Create feedback from people about a brand or company online and communicate the messages in the data. Adopt best practices in graphical displays of information.

4. Learn how to use website analytics tools and know how to interpret the data.

5. Know major online advertising approaches and be able to measure the approach’s appropriateness provide measures and benchmarks of its success.

6. Recommend keywords for websites and search ads based on search behaviour research and competitive analysis.

7. Be able to evaluate a company on their search ranking through search engine optimization (SEO) best practices.

8. Gain appropriate skill on driving traffic to a website and critically assess the use of effective tools in strategic planning.

9. Understand the fundamentals of running search ad campaigns and interpreting their results.

10. Develop company or personal code of ethics surrounding digital marketing activities.

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

on completion of this module the trainee will be able to:

1. Describe logistics and a competitive environment

2. Outline the process of materials management

3. Describe distribution management

4. Describe marketing channels

5. Organizing a warehousing facility

6. Maintain inventory control

7. Devise a transportation system

8. Maintain customer service relations

9. Apply analytical techniques in logistics management

10. Handle materials

11. Identify changes in logistic management

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Describe consumer behaviour

2. Identify factors that influence consumer behaviour

3. Apply consumer behavioural models in marketing decision making processes

4. Identify organizational buyer behaviour

5. Analyse trends in consumer behaviour

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Manage the product development process for services
2. Appreciate the characteristics of services
3. Understand the service industry in Zambia
4. Appreciate the challenges relating to Services Marketing
5. Classify services
6. Understand dimensions of service quality
7. Apply internal marketing
8. How to price and promote services
9. Apply the GAP Model
10. How to manage services

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Identify appropriate marketing information and marketing research requirements for business decision-making

2. Plan for and manage the acquisition, storage, retrieval and reporting of information on the organisation’s market and customers

3. Explain the process involved in purchasing market research and the development of effective client supplier relationships

4. Write a research brief to meet the requirements of an organisation to support a specific plan or business decision

5. Develop a research proposal to fulfil a given research brief

6. Evaluate the appropriateness of different qualitative and quantitative research methodologies to meet different research situations

7. Design and plan a research programme

8. Design a questionnaire and discussion guide

9. Interpret qualitative and quantitative data and present coherent and appropriate recommendations that lead to effective marketing and business decisions

10. Critically evaluate the outcomes and quality of a research project

11. Explain the legal, regulatory, ethical and social responsibilities of organisations involved in gathering, holding and using information

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module, the trainee will be able to:

1. Understand the importance of a customer database and be able to develop and use it in making marketing decisions

2. Write a research brief to meet the requirements of an organisation to support a specific plan or business decision

3. Develop a research proposal to fulfil a given research brief

4. Evaluate the appropriateness of different qualitative and quantitative research methodologies to meet different research situations

5. Design and plan a research programme

6. Design a questionnaire and discussion guide

7. Conduct a marketing audit and identify strengths, weaknesses, opportunities and threats facing the organisation

8. Prepare a competitor profile and use it in marketing planning

9. Demonstrate ability to work with others through relationship building relationships within the marketing department and with other departments

10. Provide frontline customer care to visitors of the organisation

11. Develop working relationships with the supply chain

12. Prepare an advertising brief

13. Explain the role of the public relations activity

14. Prepare a press release

15. Prepare a marketing budget and use various methods to evaluate it

16. Plan, schedule and control marketing activities by using various tools and techniques used to measure and evaluate marketing results

17. Demonstrate the ability to organise and manage marketing events

18. Recommend, select and prepare a venue for a marketing event

19. Compare and select the advertising media to be used for the achievement of an organisation’s promotional objectives

20. Prepare a media schedule

21. Demonstrate the ability to select relevant sales promotional techniques for the achievement of marketing objectives

22. Identify and make relevant marketing mix decisions to be used in the selected marketing strategy

23. Develop a marketing budget cost budget as a means of supporting the marketing plan, and be able to justify it

24. Demonstrate the ability to plan, implement and evaluate marketing projects

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Articulate concepts of marketing communications

2. Explain importance of segmentation, targeting and positioning in designing marketing communications

3. Recommend appropriate communications mix under different contexts

4. Discuss importance of using external agencies and how to manage relationships with them

5. Discuss international aspects of marketing communications

6. Explain ethical issues involved in marketing communications

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of the module, the trainee will be able to:

1. Use entrepreneurial concepts

2. Build positive attitude towards entrepreneurship

3. Demonstrate Personal Entrepreneurial Competences

4. Establish an enterprise

5. Manage an enterprise

6. Growing an enterprise

7. Establish business networks

8. Exiting a Business

9. Assess business performance

10. Manage profits, excess cash and risk

11. Negotiate agreements and contracts

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. State the nature of corporate strategy

2. Identify strategic analysis and options

3. Implement strategy

4. Monitor the strategic process

5. Apply tools and techniques for the corporate strategic planner

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

By the end of the training students should be able to:

1. Describe the nature of international marketing

2. Explain the environmental aspects of international business

3. Recommend international marketing research programs

4. Discuss international market entry strategies

5. Discuss marketing mix elements as applied to international marketing

6. Discuss aspects of trade regulation

7. Evaluate management options for international operations

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee should be able to:

1. Develop a brand strategy

2. Design and implement brand marketing programmes

3. Measure and interpret brand performance

4. Grow and sustain brand equity

5. Manage brands over geographic boundaries and market segments

6. Describe the characteristics of products and their classifications

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

At the end of the lessons in this subject, a student must be able to:

1. Integrate elements of the marketing mix to be responsive to the business environment.

2. Apply consumer behaviour in devising customer value propositions

3. Develop market research instruments for purposes of collecting appropriate data

4. Devise a sustainable marketing information system for aiding decision making in marketing

5. Evaluate and select appropriate segmentation variables for purposes of market targeting

6. Develop appropriate and sustainable pricing strategies that will aid organisation’s competitiveness.

7. Devise a structure for product planning and development

8. Develop and plan a distribution network

9. Develop an integrated communications and promotions programme

10. Devise techniques for analysing case studies in marketing

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

At the end of this subject, a student should be able to:

1. Identify and understand different types of customers
2. Apply the Buyer Behaviour both individual and organisational customers
3. Perform segment analysis
4. Manage a salesforece
5. Compensate sales person
6. Apply Key Account Management
7. Forecast on sales
8. Manage Sales Promotions

Check the box right in front of the subject title to see application fees.

At the end of this subject, a student should be able to:

1. Develop an adaptable brand evaluation programme

2. Devise a sustainable mix of branding strategies in line with organisation’s capabilities

3. Analyse methods and approaches of building brand equity for purposes of choosing the appropriate method

4. Manage the system of evaluating and rating brands

5. Determine the appropriate approach for building strong brands

6. Evaluate the reasons for not branding

7. Analyse situations that lead to brands becoming generic

8. Determine the benefits of branding to both the company and customers

9. Evaluate branding as a tool for competitive advantage

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

On completion of this module the trainee will be able to:

1. Devise marketing metrics and analytics methodologies that are appropriate to the organisation.

2. Develop suitable tools for measuring different aspects of marketing.

3. Apply through calculation and interpretation marketing metrics to support marketing decisions

4. Evaluate marketing performance

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.

Check the box right in front of the subject title to see application fees.

By the end of the course, students should be able to:

1. Discuss the nature of digital marketing;

2. Evaluate the concepts, applications and challenges of digital marketing communications;

3. Appraise the various influences on the digital marketing environment;

4. Develop a digital marketing strategy;

5. Evaluate key issues in digital marketing implementation and practice;

Students sit for a 3 hour exam comprising of seven questions, from which they choose five.